SOUNDCLOUD

A pop-up event bringing energy back into an underrated brand.

PROJECT DETAILS

THE TEAM:

Andrea Owens Experience Design

Jermey Stokes Experience Design

Ynes Bouck Experience Design

MY ROLE:

User Mapping, UI Design,

Prototype

TOOLS USED:

Adobe Illustrator / Photoshop

Figma

Lucid Chart

BACKGROUND

THE PROBLEM:

Discovering new music has become easier than ever before. With industry leaders like Apple Music and Spotify dominating the industry, Soundcloud has been left in the dust as a B-Grade Platform.

OPPORTUNITY:.

While Apple Music and Spotify listeners are satisfied being  practically served their music selection , SoundCloud users enjoy the rigorous hunt for untapped gems. 

OPPORTUNITY:.

What if we created an exclusive experience that celebrates the hunt for music. Establishing Soundcloud as the one true platform for legitimate music enthusiast 

AN OFF THE RAILS EXPERIENCE

THE INVITATION:

Unlike Spotify and Apple Music, our event isn't just open for anyone. So we created a scavenger hunt to replicate the hunt for music. The prize? An invitation to our once in a lifetime underground event. At Launch, Soundcloud will implant random sets of code into a select group of geo-specific playlists. Collecting these codes, users can input them into a subpage to receive an invitation.

HOW IT WORKS:

At Launch, Soundcloud will implant random sets of code into a select group of geo-specific playlists. Collecting these codes, users can input them into a subpage to receive an invitation.

THE EVENT

LAUNCH:

At Launch, Soundcloud will implant random sets of code into a select group of geo-specific playlists. Collecting these codes, users can input them into a subpage to receive an invitation.

Soundcloud Launch - Color.png
Soundcloud Journey to Event  - Color.png

EVENT DETAILS:

Launch location: Chicago IL

Timeframe: Thursday-Sunday

(Evenings) 9:30PM-1:00AM

Quantity: 100-150 per time slot