The Road to Refuel

My team was tasked to find and then proceed to disrupt a market with clearly established industry leaders. This was our process.

At the Pump

On the Phone

Style Guide

The Team

I had the amazing opportunity to work with Mareya Stern aka the Screen Queen, and Ginny Adamson the Master of Strategy.

My Role

Much of this project was an overall collaboration. While I focussed primarily on the stylistic design and illustration, I also contributed heavily to the strategy and conceptual development of this project.

Skill Highlights

Experiential Design

Design Layout

Illustration

User Research 

Conceptual problem solving