The Road to Refuel
My team was tasked to find and then proceed to disrupt a market with clearly established industry leaders. This was our process.
At the Pump
On the Phone
I had the amazing opportunity to work with Mareya Stern aka the Screen Queen, and Ginny Adamson the Master of Strategy.
Much of this project was an overall collaboration. While I focussed primarily on the stylistic design and illustration, I also contributed heavily to the strategy and conceptual development of this project.
Conceptual problem solving